News

  • Weird pregnancy body changes no one tells you about

    It’s no secret that a woman’s body goes through a huge transformation during the nine months of pregnancy, yet some may catch you by surprise, esp...
  • Bra sizes are confusing, here’s why

    Let’s be honest, bras are confusing. There are thousands of brands, hundreds of bra sizes and dozens of styles. So how do you find the right bra t...
  • Did you know? 10 Crazy Bra Facts!

    We all know what bras are and many of us wear them. We know their history and where they come from (read our bra history article here if you don’t...
  • Pumping 101 for new moms

    “I plan to breastfeed; do I need to purchase a pump?” I asked the same question when I was pregnant. I was told that pumping had multiple benefits...
  • Letter to my best friend...

    I was the first to have a baby in my friendship group. I felt a little apprehensive, scared and didn’t know what to expect or how to get support b...
  • The importance of supportive bras during pregnancy and postpartum

    Your bump isn’t the only thing that grows during pregnancy, your boobs do too. And with significant breast changes on the horizon, it’s important ...
  • 7 surprising pregnancy breast changes

    For many women, breast changes are the first thing they notice in early pregnancy, even before the nausea and a positive pregnancy test! Our brea...
  • 13 breastfeeding products every mom needs

    Between you and me, I thought I only needed my boobs and my baby to breastfeed successfully. But, after hearing from friends and reading more abou...
  • Bra History: Minimal innovation in 60 years!

    A brassière – or bra – is a form-fitting undergarment mainly designed to cover and support a woman’s breasts for practical and/or aesthetical reas...
  • Our Eureka Moment

    Great ideas often come from a strong need to solve a problem. It could be a first world problem like not being able to manually open a can of bean...