News

  • Introducing: the self-care staycation.

    by Elodie Busnel
      As I sat on the couch wearing Infiniti Bra (although I'm no longer breastfeeding) with my feet up, candle flickering, face mask on and a beer in...

  • How many maternity bras do I need?

    by Elodie Busnel
    During pregnancy and postpartum, your breast size and shape will change tremendously. You can chalk up this monthly, daily and even hourly metamorp...

  • 5 Essential ‘Maternity’ Bra Features to Look Out For

    by Elodie Busnel
    Pregnancy is a joyful and exciting time, but it also comes with a lot of questions. You might seek answers from your mother, sister or girlfriends,...

  • Why are good quality bras so expensive?

    by Elodie Busnel
    Universal truth number one: there is no such thing as a ‘perfect bra’ that  pleases everyone. Universal truth number two: good quality bras are ne...

  • 10 tips to make pumping easier

    by Elodie Busnel
    Breastfeeding is generally considered the 'easiest way to ensure your baby is receiving plenty of liquid gold. But what if you have to be away fro...

  • Because flowers bloom just like you Mama!

    by Elodie Busnel
    Let’s get straight to the point, bra sizes are confusing.  Why? Because there are thousands of bra brands but no standardized bra sizing between th...

  • Baby formula - not all are created equal

    by Francesca D'Arcy
    You may choose to give your baby formula for several reasons, and with so many options and brands on the market; it’s hard to choose which one to ...

  • How to donate breast milk

    by Elodie Busnel
    Many major health organizations state that breast milk is the healthiest food for babies in their first year of life. It’s the best source of nutr...

  • The Breastfeeding Journey

    by Elodie Busnel
    Congratulations on your new breastfeeding journey! Providing breast milk is one of the best things you can do for your little one’s health and dev...

  • Prevent sagging breasts during pregnancy and postpartum

    by Francesca D'Arcy
    Have you ever seen those commercials for expensive firming creams that promise to stop sagging breasts and skin? Us too! Unfortunately, nature is ...

  • From Idea to Patent

    by Elodie Busnel
    Let’s imagine you have a great idea and nothing similar exists on the market. You’re proud of your invention, you work on it, improve it and share...

  • Letter to a first-time mom

    by Elodie Busnel
    Dear New Mom, How are you doing? Seriously, how are you really doing? You may be feeling happy, lucky and beautiful. You may be feeling frustra...